OSPS Harlem Shake

The Harlem Shake is a new dance craze sweeping the internet and YouTube world in the past month. All of our marketing classes came together and used this dance/video to help promote the One Stop Prom Shop. The video concept is when one person is dancing with their face covered in a room full of people acting complete normal like nothing is going on. Then, after about 15 seconds, the bass drops in the music and everyone dances. The idea was pitched to our class last Tuesday, we pitched to the other classes on Wednesday, and made the video on Thursday in less than 30 minutes. We were able to release the video the day we got back from our long weekend. On the first day, the video got 898 YouTube views, 205 Facebook views, 45 Twitter retweets, 28 Twitter favorites, and the OSPS Twitter account gained 15 followers. We believe that this video gave us a unique edge on our marketing efforts. Here's a link to watch the OSPS Harlem Shake: www.youtube.com/watch?v=ynsnTqn35TI