The New Junk Food

I read an article about how carrots became the new junk food, and a company called "Crispin" came up with the idea of changing the packaging of baby carrots to help make carrots more appealing. It all began with commercials and advertising, but when that didn't work, they decided to do an experiment to see where kids would look when they are trying to find a snack when they get home from school. Most kids would end up looking in the cupboards or the pantry.

So since kids are more interested in eating junk foods, Crispin decided to do the exact opposite of what everyone else was doing by making baby carrots the "new junk food" instead of being the antidote to junk food. Now in this wild world of carrot business, Bolthouse Farms are in a dilemma on how to boost the sales of carrots once again!

Branding and packaging has played a very critical role in this carrot success because of how popular branding and packaging are in the marketing/business world. The new packaging of baby carrots definitely makes the carrots look more appealing because it makes them stand out more. If a person might not necessarily eat/like carrots, they still might choose that package of baby carrots because it's appealing to them. The packaging of a product may even help a kid see that eating carrots can be a good thing, and not a punishment! Just because something is healthy doesn't mean it can't be something that is appealing to the eye. Packaging really can have an affect on consumers and their purchases.

This article that I read was not something that sparked my interest when I was reading it. I am not a big fan of carrots, and this article did not really change my opinion on how I feel about them. I do not like carrots, and that's how it will always be. However, I liked Crispin's packaging idea, and I truly believe that the packaging of a product really does have an affect on someone if they are deciding whether to purchase the product or not. The new niche in the industry would be finding out who is starting to buy those carrots since the new packaging is really only directed toward one general audience.