Wednesday, November 21, 2012

Black Friday

In less than 48 hours, it will be Black Friday - the day after Thanksgiving that most workers can't stand, and consumers love. I will not be participating in Black Friday this year, and I actually don't mind that I won't be shopping this upcoming Friday because it's a little too hectic for me anyway!

The term "Black Friday" got its name from the sales going from red to black. When a store is in the red,  it's because they have spent more than they have sold. When a store is in the black, it's because they sold more than they bought.

There were three things that changed after Black Friday for retailers last year. One thing is that consumers like to buy online and in stores because a lot of people like to be able to buy things when convenient for them. This year, many stores are putting a lot of deals online and in the store. Another thing is that people like to buy what they want from their home. So, a lot of stores are giving out coupons online for in-store sales. The last thing is that consumers like to have a good over-all experience when they're shopping. If the consumers have a good experience, they are more likely to buy even more than they had planned. So having sales and opening stores at the crazy times that they do will help the consumers shop at the time they want, and still get all the discounts.

Friday, November 2, 2012

My Business Letter

Our latest project in IMDD was to create a professional business letter along with a letterhead. We were assigned this project because we are going to send our business letters out to to ten local businesses to see if they would like to use our design services. I'm going to be sending this letter to businesses that I am most interested in working with, and I'm excited to see what kind of feedback that I get!