Brands at the London Olympics

When I read the article "Brands Winning Big at London Olympics" I inferred a lot about brands, sponsorships, and different terms such as the halo effect and brand equity.

Social media can be threatening to sponsorships. It can be threatening because it is big business, and a large profit comes from sponsorships. Companies spend a substantial amount of money to put their product in the high profile events such as the Olympics so that they are seen as "winners." Traditionally, that hasn't included social media. So, if social media takes over how people see the advertisement from the sponsorship, it will affect the profitability of the event since they may never see the sponsorship.

The halo effect is when one company tries to benefit from the positive influence of where they are advertising, and not really trying to prove anything. It's like people watching Dr. Oz because he comes across as healthy because of all the things that he talks about on his show. During the commercial, a product may be advertised and assumed healthy or worthwhile just because it airs during a show that promotes a healthy lifestyle.

Brand equity is where a product has immediate value based on it being well-known. An example of this would be the Martha Stewart brand. Whether it be her magazines, her goods sold at Macy's, or her paper crafts at Hobby Lobby, they all exemplify her impeccable taste and attention to detail.

Nike's "Make it Count" campaign was not an official sponsor of the 2012 London Olympic Games. Instead, they took a different approach by opening a huge Nike store near the Olympic venues, and advertising with with athletes all over the world in sporting events. Nike did what they had to do to advertise and make it appear "Olympic" without the official sponsorship and the rings.

I feel that there should be laws to protect the sponsors because it protects their investment. Advertising is a constantly changing industry, and the more creative you can be to make the most of your advertising budget should be promoted. 

IMDD

Interactive Media and Digital Design is a class made up of 20 Senior high school students, that involves a little bit of marketing and a little bit of digital design.

There is never a boring day in this class because there is always something that we can do such as, an email assignment, a project, etc. One of the very first things that we did in this class was make professional emails. Then we learned how to make business cards. Each person in our class was assigned to make a business card on Photoshop for a Senior Deca student, and for ourselves. Recently, we have started to make a thank card for ourselves on Photoshop as well. For our first project, we had one partner to work with where we had to make a professional presentation on Prezi for a photo scavenger hunt. Our teacher for this class gave us a list of marketing terms, and then we had to go out and take a photo of each term so we had an example of what each term is. Now we are starting to learn how to blog, and that's what I'm doing here now - writing my very first blog.

I highly recommend taking this class if you ever get the opportunity because I have already learned so much in the course of the past 5 weeks, and I can't wait to see how much more I am going to learn throughout this school year!